An Appealing Idea
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God invented the notion that natural beings could live forever. This idea went against Nature, but it proved to be effective. Earth's Sentient Beings, loath to contemplate their own eventual non-existence, took to the idea. The Supernatural became popular.
There was only one catch: If those folks did not follow certain Godly rules during their short lives on Earth they would live forever in Hell. Alternatively, if they followed the prescribed rules they would live forever in Heaven. There was nothing like this in Nature. In Nature, beings came into existence, and after living their lives, went out of existence. Eternal Life was a new idea not found in Nature. Eternal Life was an addenum to Nature and it appealed to beings who were otherwise doomed to die. It was a very appealing idea.
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